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But conservative backlash against environmental, social and governance issues - what the right calls woke capitalism - has become so fierce that even a mighty mouse armed with money and magic can’t win. One might think that a $218 billion media behemoth with 80,000 Florida workers could call the shots in Tallahassee. How did we get here? Donald Trump was one tipping point. “We view that as a provocation, and we’re going to fight back.” “You’re a corporation based in Burbank, California, and you’re going to marshal your economic might to attack the parents of my state?” DeSantis said. He signed the classroom bill into law, then claimed a pound of flesh, revoking tax privileges the state had granted Disney more than a half century ago. Ron DeSantis, a Republican and would-be presidential contender, doubled down. It worked behind the scenes and refrained from public statements until late in the game, after LGBTQ employees and their allies protested that the bill would further marginalize their community.Īfter Disney spoke up, Florida Gov. chose to lobby quietly against a Florida bill that would ban classroom discussions about sexual orientation or gender identity.
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Now businesses find themselves squeezed between progressive demands and point-seeking politicians who have the power to cause pain. It was all sunshine and pride parades until employees, customers and investors started demanding proof to back up the promises - and conservatives started pushing back. They embraced racial and ethnic diversity and won plaudits. They touted their environmental bona fides and won plaudits.
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Guests at watch a show in front of the Cinderella Castle at the Magic Kingdom at Walt Disney World in Lake Buena Vista, Fla.ĭISNEY'S MOUSETRAP - For a while, maybe between the 2003 debut of “Queer Eye for the Straight Guy” and a doomed 2016 bathroom law in North Carolina, corporations had a free ride when it came to social issues.Ĭompanies extended benefits to lesbian and gay couples and won plaudits.